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For as long as she can remember, Damali Ayo has
had white strangers come up to her without warning and ask the
oddest questions.
Questions like: do black people get tanned? And: when you wear
black, can anyone see you? And: why are you always talking about
racism? Can't you just relax?
Now ayo (as she is known, eschewing the initial capital), a performance
artist from Portland, Oregon, has come up with the perfect satirical
response to this unrelenting bombardment. She has started a website,
provocatively called www.rent-a-negro.com, in which she offers
herself as a conversation partner to answer all questions about
her blackness, and as the ultimate chic accessory to take along
to gatherings of would-be trendies who wished they weren't so
unrelentingly white.
"We all go out for ethnic food every once in a while,"
runs her wonderfully deadpan sales patter. "Why not bring
some new flavour to your home or office ... for all your friends
and colleagues to enjoy!" The site includes advertising slogans
("She fits right in even as she stands out!") and spoof
testimonials from satisfied customers ("My friends still
ask, how is that black friend of yours?").
For a price, she offers added extras, like touching her hair -
a constant source of fascination, apparently - or "dance
lessons for the rhythm-challenged". "Challenging racist
family members" costs $500 a time. The rental form asks whether
the customer has "used black people before" (the "yes"
box is ticked in advance) and, if so, whether the services were
paid for (the "I did not pay" box is also checked in
advance).
Depending on your point of view, ayo has either found a hilarious
way of unmasking American liberal cant on the ever-explosive subject
of race, or she has demeaned herself and all black Americans by
offering herself for sale.
Either way, she has unquestionably touched a nerve. Newspapers
and radio stations want to talk to her. People have written to
heap praise and to denounce her. Meanwhile, so many people have
applied for her services that her online mailbox, with room for
500 messages, ran out of space a long time ago.
"I thought the internet was going to explode from all the
traffic," ayo said. "I started sending some people messages
saying 'You've been denied because of outstanding debts to black
people through your life', but that didn't deter them. They kept
resubmitting their rental form again and again, thinking they
just needed to improve it. They were very persistent."
She hasn't decided yet if she really will hire herself out. That
was her initial intention as a piece of performance art in itself,
but she is worried about safety, especially now she is so well
known. "I've had a lot of lynching threats [from black and
white people] ... black people saying they hope I'm the first
black person lynched by other blacks. What that says to me is,
people want to act like racism is a thing of the past, when it's
not."
Which is, of course, the underlying premise of the whole stunt.
For ayo the point is to generate dialogue and make people see
the race issue in ways they have never thought of before. And
it has been liberating to find a funny way to address a deadly
serious issue. "If I didn't have a sense of humour,"
she says, "I really would be dead."